Article Marketing and its Many Benefits
Article marketing is a strategy that many webmasters are unaware of, and they don’t know how effectively it can be utilized as a tool in promoting their site. If we take a good look at article marketing and all of the benefits of using this tactic, we can easily see that they collectively add up to much more than just highly targeted traffic that is delivered to your web site.
Reasons to utilize article marketing and its benefits:
* Low cost marketing and sometime free
* Search engine links that are one-way links
* Positive SEO effect improves search engine rankings
* Free search engine targeted traffic delivered to your web site
* Attracts visitors to your website within days
* Get more returning visitors and lower your site’s bounce rate
* One-way links to your site
* Articles appear on pages with PageRank
* Establishes you as an expert authority in your field
* Pre-selling items such as your products and services
* Builds a profitable mailing list
Writing articles and posting them on article directories is a very simple form of marketing and name branding. The purpose of writing the article is to inform people that you have what they are searching for, and that you can deliver the goods.
All you need to do is write articles, which are helpful and that are related to your site’s niche and submit them to article directories.
When people read your information, this will also help you to get establish as an authority in your field and give you credibility. Once you have established this, readers are more likely to click the link to your site. Let’s do the math: the more visitors you have, the more exposure = more sales of your products and services.
I strongly suggest that you include article marketing as a strategy to promote and name brand your site. It’s a self generating traffic machine that produces a constant flow of visitors for years to come.