Spread the Word
If you’re a blogger, spreading the word, and getting your message across to a large audience is perhaps one of the most important aspects.
Its marketing 101: companies (big and small), firms, organizations, multinationals and conglomerates use the power of marketing and the various tools it offers to spread the word out to a large number of people – be it about a product or a service they might be offering. How will people know something exists when they have not even heard about it?
Think of the items you use in your daily-life: the laptop and the cellphone that you’re using right now, the car or the train service you take, the brand of toothpaste or cereal that you use, would you ever discovered about it if the marketer had not made an effort to reach out to you? Would the iPhone be anything without the support of a strong marketing campaign behind it?
If people don’t know you exist, or your content exists, if you’re writing and no one knows about it and no one’s reading it, all your efforts pretty much go down the drain right then and there.
Timing is also an important consideration. Your content needs to be relevant, and should get to your target audience in time. No one would be interested to know or hear about an event two or three weeks after it ends.
To ‘spread the word’ about your blog or whatever you might be offering, you would need to use the power of Search Engine Optimization or what is commonly known as SEO. Conquer Google, and you will be able to get your message across to a wide audience. Market your posts like you would market any product.
Social media is also a powerful (and free!) tools to get your word across. Everyone you know is on Facebook, and now almost as many people are on Twitter as well. Make a page, get everyone you know to ‘like’ it and spread the word. Keep your fan base engaged by sending out regular updates or tweets. You can even buy ads on Facebook for a cheap price. Or use one of the many tools used to get more likes on your Facebook page.
There are tons of services apart from these two that you can use. Check Stumbleupon, Digg, Bloggerbase and Reddit. Massively powerful tools to reach out to a large group of people.
Network with people blogging on similar topics. Ask for referrals from blogs that get a lot of traffic in the same niche, and ask them to recommend you. Ask if you can do a guest post on their blog and add a signature, with a link to your own blog, at the end. Simply writing comments is also a good way to get some traffic, provided you fill out the ‘website’ box with a link to your blog.
Lastly, do not underestimate the power of good old offline marketing. Tell your friends, family, co-workers, and other people in your social circle. Use text messaging, or go to other traditional forms of advertisement if there’s a budget big enough for it – billboards or sponsorships for instance.
If you have any suggestions or think you can add to the way that I’ve mentioned, please do write in the comments section below!