How to create great conversations with your customers
Many entrepreneurs or small business people know the value of providing excellent customer service. Most of us learn over time how to deal with issues or conflicts when they arise.
However, if you really want to succeed as an entrepreneur, you need to know the art of communicating effectively with your customers and not only when the customer is unhappy and contacts the “customer service department”.
If you can get into the habit of conversing with your customers, you will discover many benefits that will help you to grow your business.
Your customers are the people who use your products and services. If you talk to the customers, you can discover what they like about the product and what they don’t like. You can gain ideas for improvements or even new products from conversations with your customers who may suggest other products that complement yours that they need.
Engaging your customers in conversation builds a rapport with them and helps them feel like an essential part of your business. This is not only offering excellent customer service, but builds customer loyalty and positively reinforces the benefits of dealing with your business.
As with any form of interpersonal communication, whether online or face or face, you need to actively listen to what your customer is saying. When you engage in conversation, you allow the customer to talk, offer opinions, and provide ideas.
Ensure you leave the conversation open, so that the customer is free to talk about an issue that is important to them.
Survey forms may elicit some useful information, but often the most important information comes from the “any other comments” section.
A great conversation with your customers is like opening an “any other comments” discussion that could go anywhere, but will give you important ideas for your business.
If you want to be successful it’s very important to develop essential skills like excellent communication and being able to build a rapport with many different types of people.
Every time you create a conversation opportunity with your customers, make sure the event is a positive experience for them. Use the conversation to enhance the customer’s impression of your business, and to cement the relationship. A loyal, happy customer is one of the best marketing tools your business can have.
Develop the skills to engage your customers in open communication and easy conversation to build the rapport you need to build your business.
Often people working in a home-based business will communicate with their customers using online tools, but the essential elements of building rapport and engaging customers in conversation are still the keys to building successful business. Learn these skills and you will discover great benefits for your business.
How do you create conversations with your customers?