Personalize Your Email Marketing Strategy

For many webmaster and blog owners, adopting an email marketing strategy is a no brainer when it comes to promoting their business, and because of the rising costs of postage, printing and other such items, means that cheaper alternative routes are needed to find you more targeted customers that are needed, and to deliver them to your site as ready to purchase customers.

However, getting noticed in the overflowing inbox of many customers and potential customers can be difficult, and avoiding being seen as spam is a must.

Personalize your email strategy

One of the ways to get round it is to personalize your email strategy, and make sure that each recipient of your emails feels as though they have a direct relationship with you. That human touch can make all the difference, and make you stand out in the marketplace.

This can easily be done by using “strings” within your email or autoresponder package, which allows the software to insert the name of the recipient, or other personal details, into the message in appropriate places.

Autoresponders are a great tool to automate key messages to be sent out regularly to prospective and existing customers, and can also be personalized, as well as different messages being sent to different target audiences.

Taking it one step further, you can also use a customer relationship management system, such as Sugar CRM (which is free) to begin to gather data on your customers, and then tailor messages to suit what they have purchased in the past, what they may be interested in, special offers, promotions, and much more.

Email marketing campaigns need to reach the customer on a regular basis in order to capture their attention, and it is a well-known fact that it normally takes at least 6 contacts before a customer will reach a purchase decision.

Using this knowledge wisely in any email marketing can help to bring customers back time and time again.