The Importance of a Marketing Calendar

I admit it. I haven’t been very good at keeping a marketing calendar. I used to take quick notes in a notepad or document on my computer regarding what I wanted to promote when, and often a) didn’t keep it up and b) didn’t actually pay much attention to it.

Yes, I know.

Not very effective.

In the last several months, I have begun to be much more organized with my marketing, which seems to be a very logical step in any process. If I want to consider being online a business, shouldn’t I treat it as a business?

“DUH”

I’ve started to really pay attention to what successful marketers are doing and I hear about marketing calendars very often.

I have products, both my own and those I’m an affiliate for, that I know would be a benefit to my list and my readers. Rather than be slapdash and haphazard about when I tell people about them, I’m starting to put it on my calendar.

So, if there Is there an event or promotion coming up that I want to make sure my list/ readers are aware of – I can pepper it throughout the months before the event so that everyone has the chance to check it out and it all becomes so much more manageable.

Having a marketing calendar seems like a simple, logical way to begin the process of organizing your business. Try it for yourself. There are millions of calendars online right now that you can use free. Well, maybe not millions but a ton of them.

Talk Soon,

Ryan